AuthorTopic: The goal is to automate us': welcome to the age of surveillance capitalism  (Read 65 times)

Online Surly1

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A really interesting article that I found this morning that raises a lot of provocative questions. The comparisons with the rise of the printing press are obvious; with the Spanish conquest less so.

'The goal is to automate us': welcome to the age of surveillance capitalism
Shoshana Zuboff’s new book is a chilling exposé of the business model that underpins the digital world. Observer tech columnist John Naughton explains the importance of Zuboff’s work and asks the author 10 key questions

‘Technology is the puppet, but surveillance capitalism is the puppet master.’ Photograph: Getty Images

We’re living through the most profound transformation in our information environment since Johannes Gutenberg’s invention of printing in circa 1439. And the problem with living through a revolution is that it’s impossible to take the long view of what’s happening. Hindsight is the only exact science in this business, and in that long run we’re all dead. Printing shaped and transformed societies over the next four centuries, but nobody in Mainz (Gutenberg’s home town) in, say, 1495 could have known that his technology would (among other things): fuel the Reformation and undermine the authority of the mighty Catholic church; enable the rise of what we now recognise as modern science; create unheard-of professions and industries; change the shape of our brains; and even recalibrate our conceptions of childhood. And yet printing did all this and more.

Why choose 1495? Because we’re about the same distance into our revolution, the one kicked off by digital technology and networking. And although it’s now gradually dawning on us that this really is a big deal and that epochal social and economic changes are under way, we’re as clueless about where it’s heading and what’s driving it as the citizens of Mainz were in 1495.

"It is difficult to write a paradiso when all the superficial indications are that you ought to write an apocalypse." -Ezra Pound

Offline K-Dog

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Interesting article but it won't be a society were some are watched and others are watchers.  Everybody gets watched unless you make enough money watching others that you can pay so you don't get watched yourself.  That is how it will play unless,

you just give the world a bare ass when they are watching.
Under ideal conditions of temperature and pressure the organism will grow without limit.

Offline AJ

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I find the whole surveillance idea both somewhat frightening and silly at the same time. This surveillance is what China with their facial recognition system and a social capital score are trying to constitute right now - the frightening part. At the same time the hubris of tech people/cognoscenti is mind boggling. Do they think that technological civilization will just continue forever - SURE THEY DO - they are some of the biggest believers in BAU and have Normalcy Bias as a disease - the silly part. When collapse comes we will all just wonder what everyone else is doing and information will be had the old way - gossip.
Nullis in Verba


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